Job Description

The Brand Strategy & Activation Manager for Ecolab Pest Elimination drives integrated marketing communications that strengthen the brand and deliver measurable business impact. This role owns the development of brand narrative and messaging frameworks, ensures cross-channel alignment, and leads campaign planning and activation across priority initiatives. Working in a matrixed environment, the manager partners closely with Marketing, Sales, Operations, HR, Training, and enterprise teams to activate customer-focused strategies, improve effectiveness across channels, and optimize performance through measurement and insights. Key Responsibilities Brand Strategy, Narrative & Governance: Define and evolve brand strategy, including messaging/narrative frameworks, guidelines, and governance to ensure consistent, high-quality storytelling across channels Integrated Campaign Planning & Activation: Build and execute integrated campaigns from strategy through activation—partnering cross-functionally to deliver content development, collaboration, and execution. External Channel Strategy & Management: Oversee external channel strategy and execution including web site, social media, tradeshows and customer newsletters, ensuring strong content quality and channel discipline. Guide SEO/SEM strategy as part of an integrated channel approach. Measurement, Optimization & Insights: Establish and monitor KPIs; translate results into actionable insights that improve engagement, conversion and ROI. Tradeshow & Experience Activation: Oversee enterprise tradeshow strategy and activation for Pest Elimination, partnering with enterprise teams to deliver cohesive experiences and supporting content creation. Stakeholder Leadership & Cross-Functional Partnership: Serve as a strategic partner across key stakeholder groups (Marketing/Sales/Ops/HR/Training) to ensure alignment and effective activation across the customer journey. People management: Lead and develop the Brand Strategy & Activation team; set priorities, coach performance, and build scalable ways of working. Operational Excellence: Own or oversee elements of budget/invoice management and analytics tied to brand activation work. Required Qualifications Bachelor’s degree in Marketing, Communications, Digital Media, or related field. 8+ years of experience in integrated marketing communications and/or digital marketing communications (B2B and/or enterprise/global experience preferred). Demonstrated experience building brand messaging frameworks, ensuring cross-channel consistency, and leading campaign activation. Strong understanding of core digital channels and performance drivers (e.g., SEO/SEM, social, content marketing). Strong writing, editing, and storytelling skills. Proven ability to translate marketing KPIs into business impact and optimization actions. Ability to manage multiple priorities and stakeholders in a fast-paced, matrixed environment. Preferred Qualifications / Skills Experience with CMS platforms, marketing automation tools, and analytics dashboards. Experience supporting end-to-end digital campaign planning and execution. Experience leading integrated tradeshow/experiential activations and enterprise partner coordination. Familiarity with value proposition work, VOC inputs, and stakeholder management for commercialization support (noted as part of strategic communications leadership for Pest Intelligence). Annual or Hourly Compensation Range The base salary range for this position is $96,700.00 - $145,100.00. This position is eligible for annual bonus pay based on performance, per plan terms. Many factors are taken into consideration when determining compensation, such as experience, education, training, geography, etc. We comply with all minimum wage and overtime laws. Benefits Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits. If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here. Potential Customer Requirements Notice To meet customer requirements and comply with local or state regulations, applicants for certain customer-facing roles may need to: - Undergo additional background screens and/or drug/alcohol testing for customer credentialing. - Be fully vaccinated for COVID-19, including a booster if eligible, unless a religious or medical accommodation is requested by the applicant and approved by Ecolab. Americans with Disabilities Act (ADA) Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please visit the Recruiting Support link in the footer of each page of our career website. A trusted partner at nearly three million customer locations, Ecolab (NYSE:ECL) is a global sustainability leader offering water, hygiene and infection prevention solutions and services that protect people and the resources vital to life. Building on a century of innovation, with an annual sales of $15 billion and more than 48,000 associates, Ecolab delivers comprehensive science-based solutions, data-driven insights and world-class service to advance food safety, maintain clean and safe environments, and optimize water and energy use, and improve operational efficiencies and sustainability for customers in the food, healthcare, life sciences, hospitality and industrial markets in more than 170 countries around the world. When you come to work at Ecolab, you get to take on some of the world’s most meaningful challenges and have the opportunity to learn and grow, shape your career, make an impact and quickly see the importance of your work. For more Ecolab news and information, visit

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